Rohan mentions his love for the Golden Ration in his blog post :http://notionink.wordpress.com/2010/10/02/the-week-end-special-part-iii/
In this post Rohan describes why teh Golden Ratio is important:
"I must tell you that I have a very deep obsession for the love of Golden Ratio. Most of the design choices have been influenced by it, like the dimensions as explained in the image on the left:where R1/R2 ~Golden Ratio (1.61803..)
and it doesn’t stop here, cos it’s embedded into nearly all curves of Adam!
The screen format in 16:9 is more closer to Golden Ratio than 4:3.
Our UI also has a lot to do with the same "
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